© 2024 by Elzanne Kroese
GRIT TO GREATNESS
From a wine farm to iconic brands and everything in between.
Hello, I’m Elzanne! (pronounced El-zahn)...
My journey began on a charming Cape Town wine farm—a world away from where I’d find myself years later, leading marketing efforts for iconic brands at world-famous locations like Emirates Palace and Yas Marina Circuit. Those early days were all about learning the ropes, getting my hands dirty, and discovering my love for storytelling.
In 2011, I made the bold move to relocate to the UAE, where perseverance and grit shaped my career. Managing marketing for multiple luxury brands across the Middle East was an experience like no other—a mix of high standards, iconic settings, and stories that connected on a deeper level.
Six years later, I packed my bags again, this time for the UK. Relocation has taught me resilience, determination, and the value of embracing change. Living with ADHD has also been a creative superpower, giving me a unique perspective and fresh ideas that have shaped my work and life.
Today, I look back at a career defined by bold ideas, daring creativity, and results-driven strategies. Whether shaping campaigns, connecting with people, or driving operations, my approach is simple: keep it real, make it matter, and never settle for ordinary.
